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Hitachi Maxell Refutes Inaccurate Press Release

16 May 2014

Latest News Hitachi Maxell Refutes Inaccurate Press Release

London, May 16, 2014 --- Hitachi Maxell, Ltd. (Maxell), parent company of Maxell Europe, today denounced as false a press release that was recently published in StorageNewsletter.com and possibly other publications.

Maxell categorically denies the information circulating that it has decided to cease manufacturing tape cartridge media and exit the optical media business. Maxell is a premier manufacturer of magnetic storage media and supplier of Maxell branded optical media and remains committed to these business categories. The information that was published was done so without the knowledge or endorsement of Maxell and is totally false.

Maxell has a long and rich history of developing and supplying data cartridges, which are highly compatible and durable for the data backup market. The data cartridges also feature our original Ceramic Armor Metal Particles that are used in the production of many of our tape based products.

Currently, Maxell continues to develop and supply new storage media products for high capacity computer tape, such as LTO7 cartridges, in order to meet the demands of the Ultrium Roadmap, and new optical media products in order to meet market demand.
Maxell regrets that this erroneous information was published and has demanded that a retraction be published by any and all media that published the false information.

About Maxell
A technology and brand leader in premium data storage media products since 1960, Hitachi Maxell, Ltd. is a full-line manufacturer of digital and analog media products for the data storage, broadcast and consumer markets. Maxell's data storage group provides one of the industry's broadest lines of premium digital recording media, including LTO Ultrium, DLTtape, Super DLTtape, DLT S tape, DDS / DAT and 3590E data cartridges, and is a full line supplier of recordable DVD and CD media. Additional information on Maxell can be found on the company's website: www.maxell.eu

*Linear Tape-Open, LTO, LTO logo, Ultrium and Ultrium logo are trade mark of HP, IBM and Quantum for US and other region

PR Contact:
Holli Ng
European Marketing Manager
Maxell Europe Ltd.
T: +44 (0)1628 412004
E: press@maxell.eu

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